The DEI Dilemma: A Call to Reclaim Our Narrative

by Patrice Lumumba Jones, Chief Creative Officer, Enlight Media 

At a recent National Association of Black Journalists event, Rachel Scott posed a question to Donald Trump about his party's characterization of Kamala Harris as a "DEI candidate." Trump responded with a dismissive request for a definition of DEI followed by questioning Harris’s racial identity. This exchange, though chaotic, highlights a critical need: to protect and expand understanding of the true mission and meaning of Diversity, Equity, and Inclusion (DEI). 

The swift backlash against Trump’s audacious attempt to define Black identity was both necessary and justified. However, amid the uproar, there was a subtle concession to a damaging narrative about DEI that went largely unchallenged. Dismissing Kamala Harris’s historic rise to the presidential ticket as a "DEI appointment" is not only absurd but also warrants a strong rebuttal, as it distorts the true essence of DEI. In today’s divisive political landscape, labeling someone a "DEI hire" often implies incompetence, insinuating that DEI efforts are about advancing unqualified people of color over more deserving White candidates. Yet, DEI initiatives are fundamentally about fairness, striving to ensure that all qualified individuals receive equitable opportunities, free from the systemic barriers that have historically marginalized certain groups. 

DEI programs are designed to dismantle systemic barriers, creating opportunities for individuals regardless of their race, gender, or background. These programs aim to level the playing field, making sure that everyone, regardless of appearance or heritage, can pursue success. Yet, opponents of DEI argue that acknowledging the effects of systemic oppression when evaluating an applicant’s potential is unjust. This misrepresentation not only distorts the intent of DEI but also perpetuates the very inequalities these initiatives seek to eradicate. 

The necessity of reiterating these points cannot be overstated, as it counteracts the deliberate mischaracterization of efforts to uplift those who have endured generations of systemic oppression. The continual need to clarify and reassert the obvious diverts precious energy that could otherwise drive transformative change and diminishes the resolve of those championing progress. As Toni Morrison aptly stated, “The function, the very serious function of racism is distraction. It keeps you from doing your work. It keeps you explaining, over and over again, your reason for being.” Racism demands that we justify our existence and repeatedly prove our worthiness, when in truth, this validation is unnecessary. There will always be another baseless demand. 

Addressing the preposterous notion that the Black woman striving to become the first female president does so solely because of her race illuminates the pervasive racism that DEI initiatives are crafted to combat. These discussions are not merely distractions; they are artifacts of a deeper problem that DEI is designed to address. Therefore, DEI programs must be both fortified and defended with unwavering commitment. We must reclaim our narrative and steadfastly uphold the principles of diversity, equity, and inclusion—not just for those currently marginalized, but for the integrity and future of our society as a whole.